Digital Marketing Demystified
A simple introduction to the world of digital marketing. The course is designed to act as a practical guide to business owners and SMEs intending to reach a new target audience via digital channels.
THE EVOLUTION OF MARKETING
Moving from a shotgun, spray-and-pray approach to laser-guided precision targeting, the field of marketing has evolved at a tremendous pace over the last few decades.
- From traditional to digital
- Pre-Google days to the social and mobile revolutions
- The 3 T's of digital marketing
- From "we" to "me" - how personalisation is becoming a de facto standard in marketing
THE flock has moved
Today's consumers are starved for time and have the attention span of a 2-year old kid. Understanding their expectations and catering to them is vital to the success of businesses today.
- What do the consumers want?
- What is UX, UI, IX? And why are these acronyms important?
- The 3 C's of digital engagement
- The mobile first generation