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Digital Marketing Demystified

A simple introduction to the world of digital marketing. The course is designed to act as a practical guide to business owners and SMEs intending to reach a new target audience via digital channels.

 
 
 From TV to FB Live...

From TV to FB Live...

THE EVOLUTION OF MARKETING

Moving from a shotgun, spray-and-pray approach to laser-guided precision targeting, the field of marketing has evolved at a tremendous pace over the last few decades.

  • From traditional to digital
  • Pre-Google days to the social and mobile revolutions
  • The 3 T's of digital marketing
    • Technology
    • Targeting
    • Tracking
  • From "we" to "me" - how personalisation is becoming a de facto standard in marketing
 
 One screen to rule them all...

One screen to rule them all...

THE flock has moved

Today's consumers are starved for time and have the attention span of a 2-year old kid. Understanding their expectations and catering to them is vital to the success of businesses today.

  • What do the consumers want?
  • What is UX, UI, IX? And why are these acronyms important?
  • The 3 C's of digital engagement
    • Connect
    • Collaborate
    • Co-create
  • The mobile first generation